Branding is the backbone of any company. Having a strong brand identity is important for businesses to establish themselves as a familiar and recognizable brand, to position themselves against the competition, and connect with customers. A solid brand let’s consumers know what they can expect from the company and creates a sense of credibility. Because it’s so important, many businesses will go through a rebranding process at some point to pivot with their growth.
A rebrand is a refresh of an organization’s identity and image to better reflect the business’s goals and mission. This generally happens when a company has outgrown their current branding, or they want to reposition themselves to broaden their appeal to new (and existing) markets.
In any industry, a rebrand has many moving parts. At the surface level you’re doing a total overhaul of an existing brand to change its corporate identity. But behind the scenes there’s an entire creative process that includes the evolution of the brand, pitching new ideas, design exploration, and bringing the new brand to life. A rebrand presentation can help keep creative teams organized from beginning to end during the rebrand journey. It can also act as a platform for them to introduce the new brand to key stakeholders and audiences.
A rebrand presentation can be a game changer for an otherwise chaotic project. We took a look at the rebrand of three companies— Spotify, Figma, and Discord— and used their brand updates as inspiration for our own customizable rebrand presentation templates.
Spotify
Spotify is the world’s leading audio streaming service with over 80 million songs and 4 million podcasts available to subscribers. Founded in 2006, the software has grown to nearly 500 million users worldwide in 2022. In 2016, the team at Spotify recognized the need for a rebrand in order to appeal to their core audience of millennials.
Their brand prior to 2016 looked like your typical tech company with generic fonts, mild colors, and a logo meant to represent a sound wave. In an effort to freshen up their brand identity, the Collins team revamped the iconic Spotify green with a more modern hue, updated their logo, chose a new style of imagery, and retired their overall bland color palette.
Our rebrand presentation template used Spotify's 2016 rebrand as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. You can see more details of their original rebrand here.
Figma
Figma understands the importance of branding. The idea of figma— the cloud based design tool— was born in 2011 by co-founders Evan Wallace and Dylan Field. The duo was looking for a solution to bring creative tools for designers to a web browser for accessibility. Just four years later in 2015, the software that claims to be “the first design tool that combined the accessibility of the web with the functionality of a native app” was founded.
There’s no doubt that designers see the benefit in Figma as the company has seen great success since their launch in 2015. In fact, the company was acquired by Adobe in fall 2022 in a $20B deal— Adobe’s biggest acquisition deal to date. But a lot has happened between 2015 and now, including a major rebrand.
Our presentation used Figma's 2019 rebrand as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. Teams might customize this deck to showcase their own brand’s overhaul. You can see more details of their original rebrand here.
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Discord
Discord, a company founded by Jason Citron and Stan Vishnevskiy in 2015, was built on the idea of creating a space for everyone to find their community. The online platform is a voice, video, and text communication service used by hundreds of millions of people around the world looking to connect with each other. The company has undoubtedly grown since creation with 150M monthly active users, 19M active servers each week, and 4B server conversation minutes daily.
Company growth, like Discord’s, often warrants a rebrand to reflect the evolution of the business. And Discord felt like their brand needed a refresh to better represent the welcoming nature of their platform. To celebrate the company’s 6th birthday in 2021, they opted for a complete overhaul of their brand. The rebrand included freeing “Clyde"— the Discord logo— from his chat bubble, a more saturated “blurple” (blue-purple) brand color, and an updated font.
This rebrand presentation template used Discord as inspiration to showcase the type of slides that can help marketers present the new face of their brand to employees, partners, and investors in a more impactful way. You can see more details from their 2021 rebrand here.
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